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Changes to Facebook Metadata Customization


Facebook made changes to their API on July 18, 2017 and one of these changes prevents publishers from customizing their metadata before publishing. Per an announcement from Facebook: “By removing the ability to customize link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news.”

As a Facebook Marketing Partner, Sprout has been given a short term extension to this policy. Here’s what you need to know:

  • In Fall 2017, Facebook is removing the ability to edit link metadata.
  • Once Facebook removes this option, Sprout will no longer allow you to edit metadata in Compose. Posts scheduled to publish after this option is removed will still publish but the custom metadata fields will be removed.
  • Facebook is testing alternatives that may allow you to edit metadata for certain posts. We will update this page as we hear more information.


In preparation for these upcoming changes, we strongly encourage you to stop scheduling posts with custom metadata as soon as possible.


These fields will no longer be customizable.


We understand that this change is a disruption to the publishing workflow for many Sprout users, and we will continue working with Facebook to determine if there are any other solutions to publishing customized content.



Q: Why is Facebook making these changes?

A: Facebook is making a concerted efforts to limit malicious misrepresentations of underlying link content. More information can be found in this blog post.

Q: Do these changes apply to uploaded videos?

A: No. You can still edit the thumbnail, title and category fields when publishing a video from Sprout.

Q: How can I make our metadata look better when posting content?

A: There is unfortunately no way to improve content pulled from other sources, but you can optimize the content hosted on your own website. More information about optimizing your hosted content can be found in Facebook’s documentation.

Q: What about Facebook’s announcement of a tool that allows publishers to continue modifying links?

A: Sprout Social has been in contact with Facebook regarding this tool and Facebook has confirmed that this is only a temporary solution. Facebook will eventually eliminate this tool and strongly encourages publishers to stop editing link posting metadata. They plan to closely monitor this issue and will update Sprout with any new information.


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